Privacy Policy

Your Data Protection & Privacy Rights
Last Updated: 26th October 2023

This Privacy Policy describes how Gold Party Gaming Ltd. ("we", "us", "our"), operating the website https://gold-party-2.uk/ ("the Website"), collects, uses, processes, and protects your personal data. We are committed to safeguarding your privacy and ensuring transparency in our data practices, in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all other applicable data protection and gambling regulations in the United Kingdom.

As a website featuring a high-risk financial product (online gambling), we understand the critical importance of trust, security, and responsible conduct. This policy is designed to address the specific concerns of our users, demonstrate our commitment to fairness, and meet the stringent requirements of regulatory bodies and quality standards.

1. Who We Are

Gold Party Gaming Ltd. is a company registered in England and Wales.

Registered Address
17 Regent Street, London, SW1Y 4PT, United Kingdom
Company Registration
12345678
ICO Registration
Z1234567
Website
https://gold-party-2.uk/
Privacy Email
Data Protection Officer

For any data protection queries, including exercising your legal rights, please contact our Data Protection Officer (DPO) at: [email protected]

2. About This Policy

This Privacy Policy applies to all users of the Website, including visitors browsing information about the "Golden Empire 2" slot game, and those who may interact with our content. It explains:

  • What information we collect about you.
  • How we collect that information.
  • Why we collect it and our lawful bases for processing.
  • How we use and share your information.
  • How we keep your information secure.
  • Your rights regarding your personal data.

We may update this policy periodically to reflect changes in our practices or legal obligations. We encourage you to review it regularly. Significant changes will be communicated prominently on our Website.

3. What Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:

  • Identity Data: This may include your IP address, device identifiers, and browser user agent strings. While we do not directly collect your name or physical address, your IP address can, in certain contexts, be used to identify your general location.
  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.
  • Usage Data: Information about how you use our Website, including pages visited, game information accessed (e.g., "Golden Empire 2" features, paytable, game rules), session duration, and referral sources.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.
  • Aggregated Data: We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity.
We do not directly collect sensitive personal data (such as health, racial or ethnic origin, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, genetic or biometric data) on this Website. If you choose to contact us with such information, we will process it only to the extent necessary to address your query, based on your explicit consent.

4. How We Collect Your Data

We use different methods to collect data from and about you, including:

  • Direct Interactions: When you contact us directly via email or our contact form, you may provide us with Identity, Contact, and/or Marketing and Communications Data.
  • Automated Technologies or Interactions: As you interact with our Website, we automatically collect Technical and Usage Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
  • Third Parties or Publicly Available Sources: We may receive Technical and Usage Data from analytics providers such as Yandex.Metrica.

5. How We Use Your Data and Our Lawful Bases

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To Operate and Maintain Our Website: To ensure our Website functions correctly and securely.
    Lawful Basis: Legitimate Interests (to run our business, provide administrative and IT services, network security, prevent fraud).
  • To Improve Your Experience: To analyse usage patterns and enhance the design and functionality of our Website.
    Lawful Basis: Legitimate Interests (to study how customers use our products/services, to develop them and grow our business).
  • For Analytics and Performance Monitoring: To understand website traffic, user engagement, and identify areas for improvement.
    Lawful Basis: Legitimate Interests (to define types of customers for our products and services, to keep our Website updated and relevant).
  • To Respond to Your Enquiries: When you contact us with questions or feedback.
    Lawful Basis: Legitimate Interests (to respond to user queries, provide customer service).
  • For Marketing and Promotions: To send you relevant updates or offers, where you have consented.
    Lawful Basis: Consent. You have the right to withdraw consent at any time.
  • To Comply with Legal and Regulatory Obligations: This includes adherence to UKGC guidelines, AML requirements, and other applicable laws.
    Lawful Basis: Legal Obligation.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, accounting, or other requirements.

For example, website analytics data may be retained for up to 26 months (or as per Yandex.Metrica's standard retention periods, subject to our configuration) to allow for year-on-year comparison.

7. Data Sharing and Third Parties

We may share your personal data with the following categories of third parties:

  • Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as IT and system administration services, hosting, data analysis, and email delivery.
  • Analytics Providers: We use analytics services to help us understand website usage. As detailed below, this includes Yandex.Metrica.
  • Affiliate Partners: Our Website may contain links to third-party online casino operators. If you click on these links and subsequently register or engage with an Affiliate Partner, we may receive a commission.
  • Regulators and Law Enforcement: We may disclose your personal data if required to do so by law, or in response to valid requests by public authorities.
  • Professional Advisers: Lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.

Special Note on Yandex.Metrica:

We use Yandex.Metrica, a web analytics service provided by Yandex LLC. Data collected by Yandex.Metrica is transferred to and processed in Russia. The UK government has not issued an adequacy decision for data transfers to Russia. We mitigate risks by anonymising IP addresses and not sending directly identifiable personal data to Yandex.Metrica.

8. International Data Transfers

Some of our third-party service providers, including Yandex.Metrica, are based outside the UK and European Economic Area (EEA), so their processing of your personal data will involve a transfer of data outside the UK/EEA.

Whenever we transfer your personal data out of the UK/EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government or the European Commission.
  • Where we use certain service providers, we may use specific contracts approved for use in the UK (e.g., Standard Contractual Clauses), which give personal data the same protection it has in the UK/EEA.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK/EEA.

9. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorised way, altered, or disclosed. We limit access to your personal data to employees, agents, contractors, and other third parties who have a business need to know.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. Your Legal Rights

Under UK data protection law, you have rights regarding your personal data. These include:

The right to be informed
About how your personal data is being used.
The right of access
To your personal data (commonly known as a "data subject access request").
The right to rectification
To have inaccurate personal data corrected.
The right to erasure
To have your personal data deleted in certain circumstances.
The right to restrict processing
To request that we temporarily halt the processing of your personal data.
The right to data portability
To request the transfer of your personal data to you or a third party.
The right to object
To processing based on legitimate interests or for direct marketing.
Rights in relation to automated decision-making
To object to decisions based solely on automated processing.

If you wish to exercise any of these rights, please contact our DPO at [email protected]. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data.

11. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to enhance your experience, analyse website traffic, and for advertising purposes. Cookies are small text files stored on your device. We use both session and persistent cookies.

For detailed information on the types of cookies we use, their purpose, and how you can manage your cookie preferences, please refer to our dedicated Cookie Policy.

12. Responsible Gambling

While this Website primarily provides information about the "Golden Empire 2" slot game rather than direct gambling services, we are committed to promoting responsible gambling. We understand the risks associated with gambling addiction and the importance of user protection.

Any data we collect related to your interaction with gambling-related content on our site is used to understand engagement and improve the provision of information, not to identify or target individuals for problematic gambling behaviour.

13. Fairness of Games

The "Golden Empire 2" slot game is developed by TaDa Gaming, a licensed game provider. All licensed slot games, including "Golden Empire 2", are required to use a Random Number Generator (RNG) to ensure that game outcomes are entirely random and fair.

This ensures that every spin has an equal chance of winning, and neither the operator nor the game provider can manipulate the results. Our website merely presents information about the game; we do not host the game directly or influence its outcomes.

14. Children's Privacy

Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal data from anyone under 18. If we become aware that we have inadvertently collected personal data from a child under 18, we will take steps to delete that information as quickly as possible.

15. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.

16. Contact Us & Complaints

If you have any questions about this Privacy Policy or our data practices, please contact our Data Protection Officer:

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.